Zeekr Launches in Italy: China’s EV Brand Arrives

Zeekr, Geely Auto’s premium electric-vehicle brand, has entered Italy through a distribution agreement with Jameel Motors Italia. This marks another milestone in Zeekr’s European rollout and signals growing demand for high-tech, long-range EVs as charging networks expand.

For travelers and road-trippers along the Italian Riviera, the Italian launch could bring more confident electric-hopping along Liguria’s coast and beyond.

Discover Your Perfect Stay in the Italian Riviera
Find available hotels and vacation homes instantly. No fees, best rates guaranteed!
 

Check Availability Now

 

Zeekr lands in Italy: a new premium EV option in the Italian market

Zeekr has a foothold in Italy via Jameel Motors Italia, joining a growing list of European markets including Sweden, Norway, Denmark, Belgium, Germany and the Netherlands.

Jameel Motors Italia has opened the order books for Zeekr’s full model range, with customer deliveries expected to begin in the second quarter of 2026.

Lothar Schupet, Zeekr’s European CEO, described Italy as a key market and tied the timing to rising demand for technology-rich EVs.

He also noted that European loyalty to long-established brands is eroding as competitively priced Chinese brands offer more features and performance for similar prices.

Europe-wide expansion: what this means for Zeekr

Schupet highlighted significant growth opportunities as the EU accelerates toward banning new petrol and diesel car sales by 2035.

Zeekr plans further European expansion in 2026, with launches in France imminent and subsequent entries into the UK and Spain.

Uncover the Italian Riviera's Coastal Gems
Elegant resorts, charming apartments, and vacation rentals with immediate confirmation. From Portofino to Cinque Terre, discover the most beautiful coastal towns of Liguria!
 

See Available Properties

 

The company believes that EV adoption is accelerating even in traditionally conservative markets such as Germany and France.

In Italy, Jameel Motors Italia will handle distribution and customer deliveries as Zeekr establishes its presence.

What this means for travelers and the Italian Riviera

For visitors exploring the Italian Riviera, Zeekr’s Italian entry signals easier access to premium electric mobility and a more robust charging network along Liguria’s famed coastline.

The arrival supports longer, more confident coastal road trips, enabling you to cover the glittering Gulf of Tigullio to the Cinque Terre and beyond with less range anxiety.

With Zeekr’s full lineup now available in Italy, travelers can plan EV-friendly itineraries that combine luxury experiences with practical charging stops at seaside towns, ports and regional hubs.

Experience the Italian Riviera: Where Mountains Meet Sea
Easy booking across stunning accommodations from historic hotels to modern retreats. Pastel-colored buildings and crystal waters create the perfect Mediterranean escape!
 

Secure Your Italian Getaway

 

Top Riviera towns to explore by electric car

  • Genoa (Genova)
  • Portofino
  • Santa Margherita Ligure
  • Rapallo
  • Chiavari
  • Sestri Levante
  • Savona
  • Alassio
  • Imperia
  • Sanremo
  • Finale Ligure
  • La Spezia
  • Lerici
  • Cinque Terre towns (Monterosso al Mare, Vernazza, Corniglia, Manarola, Riomaggiore)

As Zeekr expands in Italy, the Riviera’s evolving EV ecosystem offers travellers not only stylish vehicles but also practical routes for scenic drives along the coastline.

From the historic port city of Genova to the glamorous shores of Portofino, and the cycling-friendly lanes of La Spezia, the Riviera becomes an even more accessible playground for modern explorers who value comfort, technology and sustainability.

In the broader European context, Zeekr’s Italian entry aligns with a continental push toward electrification and the transformation of mobility culture.

For visitors to the Italian Riviera, this means more charging options at coastal towns and strategic stops between Genoa, the Cinque Terre and onward to the French Riviera’s edge.

Whether you’re planning a taste of Ligurian seafood in Finale Ligure or a sunset stroll above the harbor in Portofino, the region’s future-friendly EV landscape supports a smoother, more stylish Riviera adventure.

 
Here is the source article for this story: China’s Zeekr enters Italian market

Explore the Italian Riviera: Mediterranean Magnificence
From seaside palazzos to hillside villas, find your perfect stay along this stunning stretch of Mediterranean coastline. Instant booking with best price guarantee!
 

Browse Accommodations Now

 

About the Italian Riviera

The Italian Riviera, stretching about 350 km along the Ligurian Sea in northwestern Italy, is a breathtaking coastal paradise often overshadowed by its French neighbor. This gem spans all four ...

Cinque Terre Travel Guide

Tucked away on the stunning Ligurian coast in the Riviera di Levante, the Cinque Terre is a treasure trove of colorful villages and captivating coastal views. Each of the five ...

Cuisine of the Italian Riviera

The cuisine of the Italian Riviera is a celebration of simplicity and freshness that captures the essence of this stunning coastal region. Nestled in the beautiful Liguria region, these dishes ...

Genoa Travel Guide

If you're planning a trip to Northern Italy, make sure Genoa is on your list. As the capital of Liguria, this Italian city offers a blend of history, culture, and ...

Italian Riviera Landmarks

The Italian Riviera awaits you with its sun-kissed beaches, colorful towns, and breathtaking views. This coastal gem enjoys over 300 days of sunshine yearly, making it a perfect destination for ...

Riviera di Levante Travel Guide

Nestled along Italy's breathtaking Ligurian coast, the Riviera di Levante is a must-visit destination for travelers seeking stunning landscapes and charming towns. This enchanting stretch from Genoa to the Tuscan ...

Riviera di Ponente Travel Guide

If you dream of exploring a charming blend of culture, nature, and exquisite cuisine, the Riviera di Ponente in Italy is your next must-visit destination. This captivating stretch of the ...

Where to Stay in the Italian Riviera: Best Coastal Towns and Accommodations for Your Mediterranean Getaway

The Italian Riviera stretches along the Ligurian coastline, offering travelers a perfect blend of stunning beaches, colorful towns, and authentic Italian charm. When planning your visit, choosing the right place ...
Scroll to Top