Zeekr Launches in Italy: China’s EV Brand Arrives

Zeekr, Geely Auto’s premium electric-vehicle brand, has entered Italy through a distribution agreement with Jameel Motors Italia. This marks another milestone in Zeekr’s European rollout and signals growing demand for high-tech, long-range EVs as charging networks expand.

For travelers and road-trippers along the Italian Riviera, the Italian launch could bring more confident electric-hopping along Liguria’s coast and beyond.

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Zeekr lands in Italy: a new premium EV option in the Italian market

Zeekr has a foothold in Italy via Jameel Motors Italia, joining a growing list of European markets including Sweden, Norway, Denmark, Belgium, Germany and the Netherlands.

Jameel Motors Italia has opened the order books for Zeekr’s full model range, with customer deliveries expected to begin in the second quarter of 2026.

Lothar Schupet, Zeekr’s European CEO, described Italy as a key market and tied the timing to rising demand for technology-rich EVs.

He also noted that European loyalty to long-established brands is eroding as competitively priced Chinese brands offer more features and performance for similar prices.

Europe-wide expansion: what this means for Zeekr

Schupet highlighted significant growth opportunities as the EU accelerates toward banning new petrol and diesel car sales by 2035.

Zeekr plans further European expansion in 2026, with launches in France imminent and subsequent entries into the UK and Spain.

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The company believes that EV adoption is accelerating even in traditionally conservative markets such as Germany and France.

In Italy, Jameel Motors Italia will handle distribution and customer deliveries as Zeekr establishes its presence.

What this means for travelers and the Italian Riviera

For visitors exploring the Italian Riviera, Zeekr’s Italian entry signals easier access to premium electric mobility and a more robust charging network along Liguria’s famed coastline.

The arrival supports longer, more confident coastal road trips, enabling you to cover the glittering Gulf of Tigullio to the Cinque Terre and beyond with less range anxiety.

With Zeekr’s full lineup now available in Italy, travelers can plan EV-friendly itineraries that combine luxury experiences with practical charging stops at seaside towns, ports and regional hubs.

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Top Riviera towns to explore by electric car

Genoa (Genova)
Portofino
Santa Margherita Ligure
Rapallo
Chiavari
Sestri Levante
Savona
Alassio
Imperia
Sanremo
Finale Ligure
La Spezia
Lerici
Cinque Terre towns (Monterosso al Mare, Vernazza, Corniglia, Manarola, Riomaggiore)

As Zeekr expands in Italy, the Riviera’s evolving EV ecosystem offers travellers not only stylish vehicles but also practical routes for scenic drives along the coastline.

From the historic port city of Genova to the glamorous shores of Portofino, and the cycling-friendly lanes of La Spezia, the Riviera becomes an even more accessible playground for modern explorers who value comfort, technology and sustainability.

In the broader European context, Zeekr’s Italian entry aligns with a continental push toward electrification and the transformation of mobility culture.

For visitors to the Italian Riviera, this means more charging options at coastal towns and strategic stops between Genoa, the Cinque Terre and onward to the French Riviera’s edge.

Whether you’re planning a taste of Ligurian seafood in Finale Ligure or a sunset stroll above the harbor in Portofino, the region’s future-friendly EV landscape supports a smoother, more stylish Riviera adventure.

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