Excellera Acquires UK PR Firm Alma To Expand Globally

Excellera, the prominent Italian parent company behind Barabino & Partners, has made headlines by acquiring Alma Strategic Communications, a leading UK financial communications firm. This strategic move is designed to accelerate global expansion and deeply anchor the group’s presence within the competitive United Kingdom market.

Backed heavily by alternative asset manager ICG, Excellera has consistently scaled its international footprint through targeted acquisitions. By absorbing London-based Alma, the group now commands roughly €80 million in revenues and boasts an impressive team of 400 professionals spread across 15 global offices.

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Expanding Horizons Across Global Markets

For decades, navigating international business communications required localized expertise that was hard to scale. Whether you are exploring corporate hubs like Genoa or expanding outward to London, bridging cultural and financial gaps is essential. This new transaction brings together complementary skill sets to provide clients with an unmatched, fully integrated communications proposition.

The Core Strengths of the New Partnership

Alma brings exceptional advisory capabilities in capital markets, investor relations, and high-stakes mergers and acquisitions. Management teams can now leverage specialized guidance across several key operational pillars:

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Capital Markets Counsel: Navigating complex initial public offerings and shareholder relations with precision.
Crisis Management: Protecting brand integrity during high-pressure corporate events and media scrutiny.
Public Affairs Integration: Combining traditional financial PR with robust data intelligence and public policy strategies.

Under the terms of the acquisition, founder Josh Royston and his established leadership team will retain their key strategic roles. Clients will immediately benefit from a seamless blend of British market acumen and broad European capabilities without missing a beat.

Looking Forward: A Unified Communications Powerhouse

The successful execution of this cross-border deal relied on elite legal and financial advisory firms such as A&O Shearman, Alvarez & Marsal, and Fineurop. Such meticulous planning ensures that the newly expanded network functions smoothly from day one. It highlights a growing trend of European firms expanding their influence globally while maintaining localized operational excellence.

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As Excellera continues to integrate its growing roster of agencies, the market will undoubtedly watch how this powerhouse performs. By uniting top-tier talent from multiple jurisdictions, they have set a new benchmark for corporate communications and financial advisory services worldwide.

Here is the source article for this story: Italy’s Excellera Acquires UK Financial Specialist Alma

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