Russian Tourists Rediscover Europe: Travel Trends Surge in 2025

As Russian tourism rebounds in 2024, Italian destinations are reaping the rewards of increased interest from international travelers. With a 25% surge in outbound tourism from Russia, nearly 10% of those trips are now directed toward the scenic landscapes of Italy.

The Italian Riviera, stretching from Liguria to the French border, has long been a dream destination for travelers seeking stunning views, warm hospitality, and rich cultural experiences. The rise in Russian tourism to Italy in 2024 reflects this enduring appeal.

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Contributing factors include the stabilization of Schengen visas, improved Russian disposable income, and increased connectivity through alternative travel routes via Turkey and Serbia. While the Riviera itself is timeless, these modern developments make it an even more accessible choice for a new wave of tourists.

Key Riviera Towns to Visit

As Russian tourists increasingly explore Italy, several picturesque towns and cities along the Riviera are perfectly suited to their travel preferences. These destinations combine luxurious accommodations, cultural attractions, and postcard-worthy scenery.

Genoa: Often considered the gateway to the Italian Riviera, Genoa is a bustling port city with a rich maritime history. Don’t miss its UNESCO-listed old town, or the stunning Palazzi dei Rolli, lined with Renaissance and Baroque splendor.
Portofino: This glamorous fishing village is a hotspot for international visitors, offering chic boutiques and waterfront dining framed by a colorful harbor. A hike to the nearby Brown Castle provides breathtaking panoramas.
Cinque Terre: The five villages of Monterosso, Vernazza, Corniglia, Manarola, and Riomaggiore form one of Italy’s most iconic regions. Known for their cliffside charm, hiking trails, and vibrant facades, they are an unmissable highlight.
Sanremo: Nicknamed the “City of Flowers,” Sanremo combines natural beauty with cultural flair. It’s famous for its annual music festival, alongside its historic casino and scenic coastline.
Sestri Levante: This lesser-known gem charms visitors with its peaceful vibe and dramatic backdrop. The “Bay of Silence” here is one of the Riviera’s most tranquil hideaways.
Rapallo: With its grand seafront promenade and art deco hotels, Rapallo offers the perfect mix of relaxation and cultural discovery. Don’t miss a cable car ride to the nearby sanctuary of Montallegro for panoramic views.
Camogli: A romantic fishing village often overlooked by larger crowds, Camogli is ideal for a quiet exploration of authentic Riviera life. Its picturesque harbor and artisanal focaccia shops are irresistible draws.
La Spezia: As a gateway to Cinque Terre, La Spezia is a bustling seaside city with plenty of charm. It’s also home to the Naval Technical Museum and serves as a delightful springboard for nearby adventures.

Spring 2024: An Ideal Time to Discover the Italian Riviera

The steady increase in spring hotel bookings across Italy mirrors the growing appeal of the Riviera among travelers. With mild weather, fewer crowds, and blooming landscapes, spring is the perfect season for exploring this Mediterranean gem.

From the luxury of Portofino to the trails of Cinque Terre, the Riviera’s diverse offerings cater to all kinds of travelers, including affluent Russian tourists now seeking leisure trips to Europe.

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Practical Travel Tips for Visiting Russians

Despite the lack of direct flights between Russia and the EU, savvy travelers are finding creative alternatives via Turkey and Serbia. While these routes may increase travel time, they pave the way to reach Italy’s alluring coastline.

Additionally, with nearly 449,000 Schengen visas issued to Russian citizens in 2024, enjoying the Riviera is more attainable than it has been in years.

For Russians planning their trip, it’s worth considering:

Booking accommodations well in advance, especially in popular towns like Portofino or Cinque Terre.
Exploring train routes within Liguria for a seamless way to travel between coastal destinations.
Packing comfortable shoes for walking and hiking in areas like Cinque Terre and Camogli.
Sampling local Ligurian delicacies such as pesto alla Genovese and focaccia with olive oil.

Why the Italian Riviera Matters

As international borders reopen and tourism gains momentum, the Italian Riviera is once again in the spotlight.

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Its timeless appeal, paired with the growing affluence and connectivity of travelers like those from Russia, makes it a key destination for 2024.

For the Riviera’s charming cities and towns, this resurgence in interest is an opportunity to showcase the unparalleled beauty and culture that have made it an enduring favorite for decades.

So, whether it’s the pastel hues of Cinque Terre, the glamour of Portofino, or the understated elegance of Sestri Levante, the Italian Riviera promises an unforgettable escape—one that’s now being embraced by visitors from all over the world, including Russia.

Here is the source article for this story: Russian Holidaymakers Return to Europe as Demand for Trips Abroad Surges

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