This post breaks down the Financial Times’ latest discounted subscription offers and explains, from a traveler’s perspective, which deal makes sense whether you read the news at home or on the road.
As a 30-year Italy travel guide writer, I also show how these subscriptions can enhance travel planning and moments of quiet reading along the Italian Riviera.
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What the Financial Times discounts are offering now
The paper has rolled out several time-limited price cuts aimed at new readers, ranging from trial access to deeply reduced first-year rates on premium packages.
I’ll summarize the main options and give practical advice for readers and travelers who want expert journalism while exploring Italy.
Key offers at a glance
Here are the headline deals that matter:
- Standard digital plan: previously £468 annually, now £279 for the first year.
- £1 trial: four weeks of digital access for just £1, after which the rate is £59 per month unless cancelled.
- Premium plan: reduced from £680 to £199 for the first year, and includes FT newspaper delivery Monday–Saturday plus the FT Digital Edition.
- Weekend-inclusive option: a plan formerly priced at £665 is now £565 for year one, offering full digital access plus the FT Weekend print edition—priced similarly to the premium package.
Why these deals matter — especially for frequent travelers
At their core, the FT discounts make authoritative, award-winning journalism and expert analysis more accessible.
For travelers who value business intelligence, cultural context, or up-to-the-minute economic news while abroad, a digital subscription is a small price for reliable information.
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Practical benefits include instant access on mobile devices, the ability to change or cancel during the trial, and a consistent reading experience whether you’re in a hotel in Milan or a café in Portofino.
How to choose the right plan for you
If you read the paper daily over breakfast or need weekend longreads, the premium or Weekend-inclusive plans may be worth the reduced first-year cost.
If you prefer sampling before committing, the £1 for four weeks trial is ideal.
For occasional readers who want full access but not print delivery, the standard digital plan at £279 could be sensible.
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Bringing the Financial Times to the Italian Riviera
For those planning a coastal escape, imagine reading the FT while sipping espresso in Genoa. You can check market updates before boarding a ferry from Santa Margherita Ligure.
A digital subscription is especially handy when traveling between towns like Portofino, Rapallo, Camogli, Sestri Levante, and the Cinque Terre villages of Monterosso al Mare, Vernazza, and Riomaggiore. La Spezia and Levanto are also great bases where quick access to news helps time train connections and day trips.
Practical tip: use the FT app offline mode to download longreads before hopping on a regional train. Many stations or cafes in the Riviera have patchy Wi‑Fi, but good reading doesn’t have to wait.
Here is the source article for this story: The meaning of ‘Made in Italy’ now
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About the Italian Riviera
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