Travel in Italy is at its best when simplicity, authenticity, and comfort come together. That is exactly what the new Amore Italy tour by Executive Travel is aiming to deliver.
Designed as a luxurious yet surprisingly accessible alternative to crowded coach tours and stressful self-drive vacations, this small-group experience focuses on slow travel and deep local immersion. Guests enjoy complete peace of mind from the moment they land.
Find available hotels and vacation homes instantly. No fees, best rates guaranteed!
Check Availability Now
A New Kind of Luxury Tour for Italy
Amore Italy is a private, all-inclusive program created specifically to solve the frustrations many Americans encounter when visiting Italy: confusing logistics, hidden costs, crowded buses, and rigid timetables. Instead of shuttling 40 or 50 people from city to city, this tour limits groups to just two to six guests, offering a VIP feel at a price point comparable to traditional large-group bus tours.
Chairman Steve Glenn explains that the concept is drawn from decades of listening to real traveler feedback—what worked, what didn’t, and what guests actually wished for when imagining their ideal Italian vacation.
Private Driver, No Stress
One of the most common pain points for visitors is navigating Italy’s narrow roads, restricted traffic zones, and unfamiliar driving rules. Amore Italy removes that stress entirely by providing a professional private driver and a luxury Mercedes van for the duration of the trip.
No rental cars, no parking headaches, no white-knuckle mountain drives—just sit back, relax, and watch the countryside roll by.
All-Inclusive, Transparent Pricing
Budget surprises can turn a dream trip into a source of anxiety. Amore Italy addresses this with a truly all-inclusive approach.
The pricing is fully transparent, covering virtually every element of the journey so guests can put their wallets away and simply enjoy.
Included in the package are:
No Single Supplements, No Nickel-and-Diming
Another thoughtful element is the elimination of the dreaded single-supplement penalty that solo travelers often face. Combined with the all-in rate, this signals a clear commitment to value and fairness—guests know exactly what they are paying before they ever set foot in Italy.
Elegant resorts, charming apartments, and vacation rentals with immediate confirmation. From Portofino to Cinque Terre, discover the most beautiful coastal towns of Liguria!
See Available Properties
Stay in One Place, Live Like a Local
Instead of packing and unpacking every other day, Amore Italy is centered around a single, charming base: the Hotel Fortebraccio in Montone, a beautifully renovated boutique hotel in the green heart of Umbria.
This four-star property offers comfort, character, and sweeping views, giving travelers a genuine sense of place.
From here, guests can explore the surrounding region by day and return to the same bed each night. No late-night check-ins, no living out of a suitcase, no feeling like you’re constantly “in transit.”
Flexible Days, Not Forced Marches
Traditional group tours are notorious for crack-of-dawn wake-up calls and rushed sightseeing. Amore Italy flips that model by allowing guests to enjoy flexible daily exploration.
There’s structure, but not rigidity; a framework, but not a forced march through crowded attractions. You avoid the worst of the crowds while still experiencing Italy’s culture, landscapes, and flavors.
Signature Italian Experiences Included
The heart of the Amore Italy concept is immersion in the pleasures of Italian life, especially in the countryside. Guests can enjoy a curated range of experiences that embody the Italian art of living well.
Easy booking across stunning accommodations from historic hotels to modern retreats. Pastel-colored buildings and crystal waters create the perfect Mediterranean escape!
Secure Your Italian Getaway
Depending on the chosen itinerary, highlights may include:
From Umbria to the Italian Riviera: A Perfect Pairing
For travelers dreaming of a broader Italian journey, the Amore Italy approach pairs beautifully with a coast-hugging escape along the Italian Riviera. After savoring the quiet beauty of Montone and Umbria, many guests choose to extend their trip westward, trading hill towns for sea views.
From the colorful lanes of Portofino and Santa Margherita Ligure to the pastel facades of Rapallo and the historic charm of Genoa, the Riviera offers a natural continuation of the slow-travel philosophy. Enjoy leisurely promenades, long seafood lunches, and sunset aperitivi above the sea.
Slow Travel Along the Ligurian Coast
Imagine strolling the seafront in Camogli. Hop a train to the iconic villages of Monterosso al Mare, Vernazza, and Manarola in the Cinque Terre.
Linger over focaccia and local white wine as the sun sets over the Ligurian Sea. This is where the ideals behind Amore Italy—small scale, authenticity, and time to breathe—find their natural mirror on the coast.
Whether your Italian dream centers on medieval Umbrian hill towns or the glittering bays of the Riviera, the emerging model is clear. Less rushing, more savoring, and travel that feels as effortless as it is unforgettable.
Here is the source article for this story: Executive Travel Launches “Amore Italy” — An All-Inclusive, Private-Driver VIP Tour for 2-6 Guests Designed to Solve the Seven Biggest Pain Points Americans Experience When Traveling to Italy
From seaside palazzos to hillside villas, find your perfect stay along this stunning stretch of Mediterranean coastline. Instant booking with best price guarantee!
Browse Accommodations Now
About the Italian Riviera
Cinque Terre Travel Guide
Cuisine of the Italian Riviera
Genoa Travel Guide
Italian Riviera Landmarks
Riviera di Levante Travel Guide
Riviera di Ponente Travel Guide
