Samsung Offers 2-Year Free Electricity for Washing Machines in Italy

Samsung’s latest partnership in Italy promises not only cleaner clothes, but cleaner, smarter energy use—at zero cost to the consumer. By teaming up with national utility giant Enel, Samsung is rolling out an offer of free electricity for new washing machines, cleverly tying cutting-edge technology to real savings for Italian households, including those soaking up the sun along the Italian Riviera.

Samsung and Enel: A Powerful Partnership for Italian Households

Samsung Electronics has joined forces with Enel, Italy’s leading utility provider, to launch an initiative that directly tackles rising energy costs. This is not a vague promise of “efficiency”: it is a concrete, measurable benefit bundled with a major household appliance.

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Customers who buy select Samsung washing machines in Italy will receive up to 180 kilowatt-hours of free electricity over two years. According to Samsung, this is enough to power an A-rated washer during that entire period.

How the Free Electricity Offer Works

The mechanics are straightforward, which is key for busy travelers and residents alike. After purchasing a qualifying Samsung washing machine, users must connect it to SmartThings, Samsung’s AI-driven home platform.

Once linked, the washer’s energy consumption is tracked, and the free electricity is applied via Enel. In practice, this means:

Up to 180 kWh of electricity credited over 24 months

Enough to cover typical washing needs for a small to medium household

Automatic tracking through the SmartThings ecosystem

This initiative is active immediately in Italy. It is designed to support households who are increasingly aware of both energy prices and environmental impact.

SmartThings: Where AI Meets Everyday Laundry

At the heart of this offer lies Samsung’s SmartThings platform, which turns a simple appliance into an intelligent home partner. This is especially relevant for eco-conscious travelers and second-home owners in Italy.

By integrating your washing machine into SmartThings, the system can optimize energy usage and suggest efficient washing times. It can also sync with broader home energy management.

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Why AI-Powered Appliances Matter Now

The appeal goes beyond free kilowatt-hours. Smart appliances help you:

Monitor consumption in real time, key if you split time between cities like Milan and coastal retreats in Liguria

Schedule laundry during lower-tariff periods where available

Remotely control the machine—useful if you’re away exploring Cinque Terre or Portofino

Part of a Global Push for Smarter Energy

Italy is not an isolated test market. This program fits into Samsung’s global energy strategy, which has already taken root in multiple countries with context-specific incentives.

In each market, Samsung adapts to local energy ecosystems while keeping the same core goal: lower bills and higher efficiency.

What Samsung Is Doing in Other Countries

Elsewhere in Europe and beyond, similar concepts are already underway:

United Kingdom: Partnership with British Gas, offering half-priced electricity during daytime weekends for Samsung users

Netherlands: Collaboration with Coolblue to provide free electricity to offset customer bills

United States: The Samsung Flex Connect program with Leap Energy, where users in California, New York, and Texas can save energy and earn rewards via SmartThings

What This Means for Life Along the Italian Riviera

For those who travel to, live in, or dream about the Italian Riviera, this initiative dovetails neatly with a growing emphasis on sustainability in coastal living. Whether you own a vacation home in Portofino, rent a seaside apartment in Rapallo, or maintain a family residence in Santa Margherita Ligure, energy-efficient appliances can make a tangible difference.

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Homes in iconic riviera towns—like Genoa, gateway to the Ligurian coast, or the pastel-hued villages of Riomaggiore, Manarola, and Monterosso al Mare in Cinque Terre—often see seasonal usage. That means washing machines may sit idle for weeks, then work overtime when friends and family arrive.

Smarter Homes, Greener Stays: From Camogli to Sestri Levante

Imagine managing your Riviera home in Camogli or Sestri Levante from afar. You can remotely monitor your Samsung washer via SmartThings, verify that consumption remains within the free 180 kWh allocation, and optimize energy use before you even arrive for summer.

Keep utility bills in check, even with short, intense stays

Align your coastal lifestyle with Italy’s growing eco-consciousness

Market your property as a “green” rental with smart, efficient appliances

In a region where sunlight and sea breezes define the rhythm of life, pairing a Riviera home with intelligent, cost-saving technology is a natural evolution.

Samsung’s partnership with Enel offers a glimpse of a future where every wash cycle supports both your wallet and the wider environment.

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